CHER International

CHER International Sdn. Bhd. (formerly known as Kitar Teliti Sdn. Bhd.) is an established tyre importer and distributor in Malaysia, with a strong presence in the industry since 1997.

The company specializes in the importation and distribution of well-known tyre brands such as Roadone, Goodyear, and Westlake, along with several exclusive brands within the Malaysian market. With an extensive network of branches and authorized dealers nationwide, CHER International ensures strong market coverage and reliable product availability across the country. tyres, agricultural.

We provide a comprehensive range of tyre solutions, including truck and bus tyres, car tyres, catering to mining various tyres, industries CHER International is highly focused on supporting fleet operators and commercial transport businesses, where uptime and efficiency are critical. Our 24/7 breakdown assistance across Peninsular Malaysia ensures that your vehicles are supported at all times, reducing unexpected delays and operational disruptions. With a responsive and experienced support team, we are able to attend to breakdown cases promptly and efficiently.

Our mobile truck service is built specifically for fleet support, allowing us to deliver on-site tyre inspection, repair, and replacement directly at your location — whether on the road, at your depot, or at project sites. This significantly reduces the need for towing, shortens downtime, and helps fleet operators maintain delivery schedules and operational efficiency. forklift and tyres, and operational passenger needs. By combining strong product supply, nationwide coverage, and rapid-response service capabilities, CHER International positions itself as a reliable fleet tyre solutions partner, committed to helping businesses reduce downtime, optimize operating costs, and maximize vehicle performance.